From managing website development projects to creating viral social media programs, from building the relationship with influencers to working with CEOs/Founders to create investor pitches and marketing collateral, I have successfully devised a propriety key performance indicators (KPIs) to increase every brand value, resulting in exponential growth in reputation and millions of dollars raised for all companies to this date.
The name “Blank Brief” is inspired by my mentor, a creative director at IMC2, a Dallas-based advertising agency that I worked in 2012. I joined IMC2 while the ad agency is going through a re-branding phase to MePlusYou Agency. In 2015, it was acquired by Moroch Partners.
In one of our webinar, the creative director told us his story of a pitch that he lost to another agency, because that agency went into the meeting with a “blank” creative brief, a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. He said he soon understood that it were his lack of researching about his client and his creative ego that cost him a billion-dollar worth of deal.
That story follows me until these days, and I name my consultancy “Blank Brief” as a reminder to myself the foundation of being empathetic and collaborative to my customers/clients/teams. My idea might be brilliant in my own shoes, but if it does not respect their work culture or their mission, it is not impactful.
As a digital marketer in the 21st century, and beyond that, I know what counts are the ability to listen and think critically about the values of the person/team/company I work with.