Hello and Xin Chao!

My name is Thu Nelson

Marketing Communications Specialist (7+ years) who uses Tableau, Excel Dashboard to tell stories
12
May

A Week With Thu (May 4 – May 7,2020)

Inspired by my team member’s weekly update, I want to document what I did the past week. This public post has eliminated all confidential work-related elements. All statements and supporting evidence are my personal views only.  My husband answered when I asked him what qualifications he would look for when hiring an analyst. He hits...
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31
Aug

New Marketing Structure Allows Team Deliver Consistent and Transparent Content to Customers

When I interned at a Dallas-based advertising agency, departments were organized by delivery channel and separated by floors. People who worked on television would hardly interact with those who handled print, etc. Digital production team, my team, was newly added and were assigned a small corner, sharing with the graphic designers. After two years of...
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07
Feb

Netflix Got Me Thinking!

So yeah, that baby NETFLIX who have been consuming my $8/month for the past 3 years, so my contribution to the company so far has been 288 dollars for three years. By not using this 288, i could have bought each week a small cup of my favorite coffee at the cart near Times Square....
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15
Nov

Every moment is a chance to help those around us!

Today a man slept on my shoulder for nearly half of the subway ride. Next to him was one big suitcase. He woke up, did not say anything to me until Herald Square stop. He then said “Thanks so much!” without looking at me and dragged his suitcase away.  Yeah, that’s it! A normal day...
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11
Nov

Calculating our net worth

No! I am definitely not talking about my start-up agency, nor the growing idea of News-Net. I am talking about my own self. And I think young people ought to be doing the same thing, estimating how much you are worth now and predicting your value in the future.  I was sitting in the midweek...
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25
Jul

Economic Development Question

Does successful development mean less agriculture?
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24
Jul

WHERE WOULD YOU MOST LIKE TO VISIT ON YOUR PLANET?

My planet is my body. I would love to visit my right brain. It sometimes helps me but sometimes screws me up. I want to get to know it more.
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Case Studies

From managing website development projects to creating viral social media programs, from building the relationship with influencers to working with CEOs/Founders to create investor pitches and marketing collateral, I have successfully devised a propriety key performance indicators (KPIs) to increase every brand value, resulting in exponential growth in reputation and millions of dollars raised for all companies to this date.

AVM BIOTECHNOLOGY

Communications Specialist

Deliver pitch decks, website, scientific posters and marketing collateral that communicate the story of AVM and its novel drug

SOUND CHOICE PHARMACEUTICAL INSTITUTE

PR and Social Media Specialist

Re-direct SCPI to Science-based Non-profit Research Organization

MICHIKO REHEARSAL STUDIOS

Sales and Marketing Manager

Managed major booking accounts, led studio-booking transition from paper to online, and design the reconstruction of Michiko Studio building

RW SAXOPHONE RETAIL STORE

Communication Designer

Designed and Produced E-commerce Site, Sales Collateral, Marketing Literature and Print Ads

ORGANIZATIONS THAT I'VE WORKED WITH

ABOUT "BLANK BRIEF" & HOW I WORK

The name “Blank Brief” is inspired by my mentor, a creative director at IMC2, a Dallas-based advertising agency that I worked in 2012. I joined IMC2 while the ad agency is going through a re-branding phase to MePlusYou Agency. In 2015, it was acquired by Moroch Partners. 

In one of our webinar, the creative director told us his story of a pitch that he lost to another agency, because that agency went into the meeting with a “blank” creative brief, a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. He said he soon understood that it were his lack of researching about his client and his creative ego that cost him a billion-dollar worth of deal. 

That story follows me until these days, and I name my consultancy “Blank Brief” as a reminder to myself the foundation of customer-centric ethics.

As a digital marketer in the 21st century, and beyond that, I know what counts are the ability to listen and think critically about the values of the person/team/company I work with. 

Seattle, WA 
+1 206 482 0913 [email protected]