Hello and Xin Chao!

My name is Thu Pham-Nelson

6 years of Co-engineering Digital Strategy with Targeted Creative Content
Specialties: Content Strategy | Social Media Marketing and Advertising | SEO | SEM | Display Advertising | Email Marketing | Marketing Analytics

Case Studies

From managing website development projects to creating viral social media programs, from building the relationship with influencers to working with CEOs/Founders to create investor pitches and marketing collateral, I have successfully devised a propriety key performance indicators (KPIs) to increase every brand value, resulting in exponential growth in reputation and millions of dollars raised for all companies to this date.

AVM BIOTECHNOLOGY

Communications Specialist

Deliver pitch decks, website, scientific posters and marketing collateral that communicate the story of AVM and its novel drug

SOUND CHOICE PHARMACEUTICAL INSTITUTE

PR and Social Media Specialist

Re-direct SCPI to Science-based Non-profit Research Organization

MICHIKO REHEARSAL STUDIOS

Sales and Marketing Manager

Managed major booking accounts, led studio-booking transition from paper to online, and design the reconstruction of Michiko Studio building

RW SAXOPHONE RETAIL STORE

Communication Designer

Designed and Produced E-commerce Site, Sales Collateral, Marketing Literature and Print Ads

ORGANIZATIONS THAT I'VE WORKED WITH

ABOUT "BLANK BRIEF" & HOW I WORK

The name “Blank Brief” is inspired by my mentor, a creative director at IMC2, a Dallas-based advertising agency that I worked in 2012. I joined IMC2 while the ad agency is going through a re-branding phase to MePlusYou Agency. In 2015, it was acquired by Moroch Partners. 

In one of our webinar, the creative director told us his story of a pitch that he lost to another agency, because that agency went into the meeting with a “blank” creative brief, a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. He said he soon understood that it were his lack of researching about his client and his creative ego that cost him a billion-dollar worth of deal. 

That story follows me until these days, and I name my consultancy “Blank Brief” as a reminder to myself the foundation of customer-centric ethics.

As a digital marketer in the 21st century, and beyond that, I know what counts are the ability to listen and think critically about the values of the person/team/company I work with. 

Seattle, WA 
+1 206 482 0913 [email protected]